INBOUND MARKETING

Inbound marketing and other classic services of a graphics and marketing agency. Inbound marketing is the method most requested today by companies. The reason for this choice is very simple: it is an effective strategy that makes sales grow and customer loyalty gained.

 Content marketing

Content marketing is a type of marketing that involves the creation and sharing of media and editorial content in order to acquire customers and monetize a website. This information can be displayed in a variety of types, including news, videos, e-books, infographics, guides, articles, photos etc. [1] Content marketing creates interest in a specific product or service and entertains the public, to attract the attention of the end user. Given the evolution of inbound marketing, content marketing aims to attract users through the creation and dissemination of relevant content. These contents must not necessarily be advertising, but only informative and / or illustrative. The battle of attention is won with content, through which to reach and stimulate the interest of potential customers. With the aim of increasing a company’s web reputation, we tend to use content marketing as a vector for the transmission of knowledge at the basis of the company’s distinctive skills. Through the free sharing of quality content and related to its business, the company can increase the consideration that the user has of that company’s ability to provide the product or service. An integral part of the content marketing activity is the “content strategy" activity. The content marketing trend increasingly sees the use of solutions based on artificial intelligence software (40% of marketing departments follow this strategy [2]) a practice that has taken the name of content intelligence.

Buyer Person

You cannot create quality content if you don’t know who you are talking to. The Buyer Persona is the representation, the prototype, of the potential customer to whom we want to respond through our articles. If at the beginning of the strategy the Buyer person is not correctly identified, the strategy will not be able to bring results.

 

Call to Action

The customer has now arrived on our website or blog and we must ask him to take action to get to know us better and become our customer. It is the moment of the “Call to Action", the call to action that is made by inserting a button on the page that it is visiting, and which leads to a landing page that will have the goal of conversion.

CRM: management of client relations

The analysis of the profiles of potential customers and acquired customers is done thanks to software for Customer Relationship Management, commonly called CRM. Strategies for improving customer relationships are made through these tools that help increase customer loyalty and increase sales, with a view to Marketing Automation.

Blog Content

Let’s start from the keystone of the inbound: the contents, then let’s talk about Blogging. If we want to do our best to answer questions from potential customers, we have to write interesting and easy-to-read blog posts. Having a blog with themes aligned to our business, which we take care of and keep up to date, is the best way to make the brand known and increase its credibility

SEO, SEA and positioning

Since the inbound is based on the principle of “being found by customers", then positioning on search engines is essential. The SEO done through careful keyword analysis is decisive in this. Waiting to reach the top of the SERP among the organic results, you can take advantage of paid campaigns, therefore of the SEA.

Landing Page, Form, Lead Generation

From a call to action you can end up on a Landing Page where, through a Form, the user leaves his data to get what we promised him. Right here the user is converted into a commercial contact, so we are doing Lead Generation.